ABOUT THE PROJECT

This client had an outdated catalog that was not only difficult to read but had listings that were inconsistent from page to page. To refresh the look and improve readability, we consolidated it down to 16 pages from 32 (also saving on printing costs), reorganized how the products were categorized throughout, and simplified the information presented on each page. By clearly listing model numbers and product dimensions, this made ordering a snap for both new and existing customers.