ABOUT THE PROJECT

Spanning more than a week, the Bead&Button Show was billed as the largest consumer show for jewelry-makers in the country. This event included almost 300 classes taught by expert jewelry instructors from all over the world, exhibits, competitions, and a 300+ vendor marketplace. An event of this scale required multiple printed materials, including a 16-page Vendor Resource Directory, an 84-page Show Program, and a 64-page Show & Class Schedule including photos for each workshop. The highlight souvenir of each show was a limited edition, commemorative glass bead, hand made by talented artists in very limited quantities. The design and artist of the bead changed yearly and was included in most marketing materials, including an enamel pin that each show visitor received upon registration.